| Welcome to Ugg Australia,
the world's premier luxury brand of authentic sheepskin footwear.
Once you slide your naked feet into Ugg boots, you won't ever want
to step out of them. Whether you prefer boots, slippers, or shoes,
Ugg Australia's got them all for you. Take a look at our collection
of Ugg boots. We guarantee you'll want to get naked in your Ugg
boots!
History...
In 1978 Brian Smith, a young Australian surfer, brought a core piece
of "Down Under" to the United States. Armed with two dozen
pairs of Ugg sheepskin boots, he hit the streets of NYC ready to
make his "sheepskin to riches" story to come true. Three
days later he was "down under" by $950. He still had two
dozen Ugg boots and was feeling lonely in the Big Apple.
Brian was convinced these Australian boots had a place in the
US market. He then set out determined to find it. Luckily, it didn't
take him long to realize that the Ugg boots would fit the same feet
in the States as they do in Australia - surfers feet. In fact, he
soon discovered there was already a core group of surfers who had
brought Ugg boots back from Australia to share with their American
surfing "mates."
His first season in business Brian sold 48 pairs of Ugg boots
to a whopping 5 accounts. Of course, it was the crazy California
surfers who grasped the genius of these sheepskin boots - the incredible
warmth, ultimate comfort and cozy sheepskin.
Now Ugg footwear is sold from LA to New York to London and all
points in between. They have also grown beyond boots to incorporate
shoes, slippers and clogs and all-weather products made of the same
fine Australian sheepskin.
Brian Smith continues to keeps the Australian Spirit alive as
a spokesperson for the Ugg brand.
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